The iQuitNow  is a service providing support, information and referrals to any person wishing to stop smoking or having already quit and wanting to avoid a relapse. Specialists trained in the field of smoking cessation are available by phone, email, text messaging and via a chat room. Follow-up calls are offered, upon first contact, to persons who want to pursue their steps towards quitting or to those who need support once they have stopped. The helpline's specialists can also offer referrals to cessation resources located close to the person's home.